About Us

Experience

With over 60 years of combined knowledge of outdoor skills, credentials, and education, Heidi and John deliver quality training, outdoor “How To” guides, articles, publications, and products to make your outdoor experiences safe, fun, and memorable!

  • As NRA Training Counselors, we have taught over 200 firearm safety classes, training over 2,000 students.
  • We have conducted numerous outdoor safety and wildlife seminars together.
  • We have published 7 books to date, with the common theme of introducing more people to the outdoors through hunting, fishing, and camping activities while keeping safe where wildlife predators roam.
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Heidi

Heidi has spent the last 28+ years helping and teaching people how to enjoy the outdoors, both personally & professionally.

  • She is the 2023 "NRA Marion P. Hammer Woman of Distinction" Award recipient.
  • She is the 2022 Golden Bullseye Award recipient for “NRA Women Industry Woman of the Year.”
  • She is a LIFE member of the NRA, a Training Counselor certifying NRA Range Safety Officers, Rifle, Pistol + Shotgun Instructors, and a Level I Shotgun Coach. She also teaches NRA CCW, Personal Protection Inside and Outside the Home.
  • She is a Texas License to Carry “LTC” Instructor.
  • She served on the NRA Youth Programs Committee, currently serves on the NRA Ladies Pistol Project team, has been a contributing writer to NRA Hunter’s Leadership Forum, and currently writes for NRA Women and serves with NRA Women’s Leadership Forum.
  • Since 1998, she has been the Asst. Hunter Education Coordinator for the state of Texas, as well as the statewide Becoming an Outdoors-Woman Coordinator.
Heidi Lyn Rao
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John

John has spent the last 35+ years helping and teaching people how to enjoy the outdoors, both personally and professionally.

  • He is an Honorably Retired Texas Game Warden with over 30 years of service.
  • He is a Huntmaster with the Texas Youth Hunting Program.
  • He is a Texas Hunter Education Instructor.
  • He is a LIFE member of the NRA, as well as a Training Counselor, certifying NRA Range Safety Officers, Rifle, Pistol, Shotgun, + Muzzleloading Instructors. He also teaches NRA CCW, Personal Protection Inside and Outside the Home.
  • He is a Texas License to Carry “LTC” Instructor.

Tradition

Raising 4 sons, we are passionate about instilling the traditions of hunting, fishing, camping, trapping, shooting, and all things outdoors. There is no better place to learn than the outdoors... roaming the woods and waters, and creating memories that will last a lifetime.  

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